The Founder
10+ Years Building the Network
HBO Ice on Fire — first expedition film in Arctic, produced by Leonardo DiCaprio
"How to Change the World with Social Media" — consultants for Sea Legacy / National Geographic
First yacht-based heli-skiing in Antarctica with EYOS
10 years building a production company around creating memories for people
Helps launch 14 new experiences on all seven continents in one year, including another world’s first
Winner of Hulu’s show "Got to Get Out"
Stein Studios has filmed more people skiing in Antarctica than anyone on the planet
LINX officially a C-Corp
Expeditions
Continents
Arctic & Antarctic Trips
Featured in
The Problem
The Friction of Discovery
Two channels. One gets paid.
Operators pay 15–30% on the 12.9% of bookings they can track. The other 87% — driven by past guests, athletes, and guides — earns nothing, runs on no system, and is currently very difficult to scale.
Travelers can't tell what's real
Trusted recommendations get buried under sponsored placements. Choice fatigue at $25K+ price points produces hesitation, not bookings.
The Opportunity
The global luxury travel market is worth $776 billion annually. 84% of high-ticket bookings are driven by personal referrals — yet only 12.9% of those referrals are ever tracked or rewarded.
84%
trust word of mouth
12.9%
actually captured
87.1%
unmeasured, unrewarded
untracked referral value in luxury travel
Annually. Globally. Unrewarded.
Sources: Grand View Research (Global Luxury Travel Market), McKinsey, RulerAnalytics 2024
Why Now
Trust Converts
Paid Channels
1-3%
conversion rate
Trust-Based Referral
9.5%
conversion rate
3x higher conversion rate
Source: Ruler Analytics, Travel Marketing Benchmark
Traction
Three Founding Operators
All 7 continents · Desktop is live
M/Y Solace · Yacht Charter
Kenya · Safari Expedition
Antarctica · Ski Touring
Strategic Moats
Our First-Mover Advantage
Trust Graph
Referrals, bookings, and reviews compound into a proprietary trust network. No competitor can replicate the data.
Operator Lock-In
Operators white-label LINX to run their bookings and content engine. Their workflow lives inside LINX. Switching cost compounds with every booking, memory, and member tied to the platform.
Network Effects
More curators = more value for operators. More operators = more value for curators. Classic two-sided flywheel.
Memory Network Effects
More memories create a richer feed. A richer feed attracts more members. More members create more memories. The content flywheel compounds.
Social Graph Density
Degree-of-separation visibility creates switching costs. The experiential social network lives on LINX.
The Team
Built by the industry
Advisors
Ben Lyons
Advisor
CEO, EYOS Expeditions
Doug Stoup
Advisor
CEO, Ice Axe Expeditions
Roy Kim
Technical Advisor
Early Engineer at Expedia, Principal at SoFi
Core Team
Anirud Palaskar
Product Manager & Engineer